Dr Diana Onu
Lecturer in Business Psychology


Diana joined the Business School in May 2013, when she was appointed as postdoctoral researcher in the multidisciplinary Tax Administration Research Centre. In July 2016, she was appointed Lecturer in Business Psychology.

Diana’s current research is at the intersection of psychology and business studies. She is generally interested in how societal norms, individuals’ attitudes, and public discourses relate to economic behaviour.

In recent projects, she has focused on understanding the psychological factors that influence small business owners and self-employed professionals to comply with their tax obligations, such as social norms, fairness perceptions, beliefs about the nature of the tax system. She also researches public discourses related to the fairness of the tax system and tax avoidance in particular. 


BA Psychology (University of Bucharest, Romania), BA Economics (ASE Bucharest, Romania), MSc Social and Organizational Psychology (Exeter, UK), PhD Psychology (Exeter, UK)

Research group links

Contact details

Internal tel5968
Tel+44 (0) 1392 725968
AddressStreatham Court
University of Exeter
Rennes Drive

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