Professor Thomas Morton
Associate Professor


Research interests

My research interests cover a variety of topics connected to social identity, communication, intra-group processes, social influence, persuasion and behaviour change, deviance, political behaviour, gender, essentialism, prejudice, discrimination and stigma.

Research projects

Recent grants/Funding:

2013-2015 EU INTERREG IV
FACE: The cultural legacy of facial disfigurement.

2007-2013 EC PROGRESS
Ages 2.0 - Activating and Guiding the Engagement of Seniors through social media

2010 The British Academy
Communicating uncertainty in climate science: Implicit beliefs and strategic motivations.

2009 Economic and Social Research Council CASE studentship
Dynamics of Communicating Climate Change Information.

2008 EPSRC
The use of probabilistic climate change data to future proof design decisions in the building sector

2006 Economic and Social Research Council
When beliefs become realities: Motives and strategies for essentialising intergroup differences.

2006 Great Western Research
Promoting Sustainable Behaviour: Toward an Integrated Social Psychological Approach.

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